Steve Kent

Chief marketing officer

One of the most prominent voices in scholastic journalism, Steve Kent leads the world of yearbook innovation. While a publishing consultant based in Virginia, Steve’s family of staffs led the nation in earning Crowns from Columbia Scholastic Press Association and Pacemakers from National Scholastic Press Association.

He has taught thousands of students from coast to coast how to create the new kind of yearbook: Inclusive, relevant and coffee-table worthy. Steve’s always been at the forefront of innovation in the yearbook activity, from product development aspects such as new paper, cover and upgrade treatments to curriculum and design innovations affecting how staffers create the books themselves.

Steve authored the go-to playbook for content gathering, staff management, business planning and marketing, and holds its trademark. In addition, for more than a decade, he piloted a grid-based, modular formatting approach with staffs all over America, providing a faster spread creation process and a straightforward way to increase the number of students involved in meaningful content. He helps staffers discover buyers give us direction.